This policy explains what cookies are, how we use them and how you can switch them off.
Cookies are small files which are stored on your internet browsing device (e.g computer, tablet or phone) when you visit one of our websites, use our app or see one of our adverts elsewhere on the internet. Cookies don't store personal details such as your credit card details, your name or your date of birth. They play an important role in helping us to enhance the usability and performance of our websites and your experience using them. Some cookies are also essential to enable you to move around our Website and use its features. Other tracking technologies, like web beacons, clear GIFs, page tags and web bugs, are used to understand how people are using our services and to target advertising.
When you first use our Website, we will ask you to consent to our use of cookies and give you information about them. If you continue to browse our Website, and don't take steps to change your preferences, you are consenting to our use of cookies.
Our Website uses session cookies and persistent cookies. Session cookies operate from the moment you enter the Website until the moment you leave. Once you log off session cookies are deleted. Persistent cookies will not be deleted after each session.
Strictly Necessary Cookies are essential to our Website, if these are disabled, your experience on our Website may be interrupted and you may not be able to use a shopping basket or make payment.
Performance Cookies collect anonymous data about visitors. We use the data to improve your future experience and identify issues that our users may be experiencing.
Functionality Cookies customise the look and appearance of our Website. For example, a functionality cookie will remember your username and language preferences next time you visit.
Targeting or Advertising Cookies deliver advertisements which are tailored to your web activity. A targeting cookie tracks what you click on whilst on our Website, and may share details of what you click on with other organisations such as advertisers. These cookies can also help us to measure the effectiveness of an advertising campaign.
Third party cookies may be used on our Website by approved organisations to provide services on our Website.
A list of all the cookies that we, our advertising network and technology partners use can be found in our Cookie List details of which are below.
We use a combination of our own cookies, third party cookies and other tracking technologies to enhance your browsing experience and to enable our Website and app to function efficiently. In particular, we use cookies to:
The default setting on your web browser is to prohibit cookies, but you may have changed this during the installation process. You can also choose which cookies Sports Direct Group places on your computer when you access our Website and can manage this in our preference centre. Further information on cookies, including instructions on how to amend your browser settings to turn off cookies, is available widely online. However, if you disable or delete certain cookies you may not be able to shop or access important parts of our Website.
| Cookie Name | Host | Expiration | Purpose |
|---|---|---|---|
| ID | 1 Day | Used to uniquely identify a visitor to keep track of information for the session such as basket contents. | |
| CID | 1 Year | Used to uniquely identify a customer. | |
| NEWSLETTERPOPUP | 30 days | Sets a flag noting that the site newsletter offer popup has been displayed. | |
| CONSENT | google.com | 2 Years | Used to store a user’s state regarding their cookies choices. |
| cc_cookie | 6 Months | Used to store a user’s cookie choices. | |
| rmStoreGateway | 30 Days | Used to store information about affiliates. | |
| referrer | 30 Days | Used to store information about the referrer to the user's website visit. | |
| __stripe_mid | 1 Year | Used to store an identifier regarding Stripe payment after an order. | |
| __stripe_sid | Session | Used to store a session identifier regarding Stripe payment after an order. | |
| _ga | google.com | 2 years | Records a particular ID used to come up with data about website usage by the user. |
| _gid | google.com | Session | Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is an HTTP cookie type and expires after a browsing session. |
| gaListTypeClick | google.com | Session | Records that the user has clicked on a tracked product listing. |
| OTZ | google.com | 30 Days | Used by Google Analytics that provides an aggregate analysis of website visitors. The “S” cookie may collect certain information used to help improve services, including the pages users visit most often and whether users get error messages from certain pages. |
| SOCS | google.com | 13 Months | Used to store a user's state regarding their cookies choices. |
| __Secure-ENID | google.com | 13 Months | This cookie is used to remember your preferences and other information, such as your preferred language, how many results you prefer to display on a search results page (for example, 10 or 20) and whether you want Google's SafeSearch filter to be activated. |
| AEC | google.com | 6 Months | AEC cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user's knowledge. |
| BVBRANDSID | bazaarvoice.com | Session | Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain. |
| BVImplmain_site | bazaarvoice.com | 2 Hours | Used for client-driven A/B tests. |
| joe-chnlcustid | cdn.freshbots.ai | 1 Year | Enables interaction with the chatbot hosted by Freshdesk by storing a unique ID. |
| spd-custhash | cdn.freshbots.ai | 1 Year | Enables interaction with the chatbot hosted by Freshdesk by storing a unique ID. |
| _ttp | tiktok.com | 13 Months | Measures and improves the performance of advertising campaigns and personalizes the user experience on TikTok. |
| _fbp | facebook.com | Session | Facebook tracking pixel used to identify visitors for personalized advertising. |
| scarab.visitor | emarsys.com | 1 Year | Stores visitor ID which will identify the visitor through sessions. |
| _tt_enable_cookie | tiktok.com | 13 Months | Tracks website activity to optimize advertising. |
| tta_attr_id | tiktok.com | 364 Days | Used by TikTok to deliver a series of advertisement products such as real-time bidding from 3rd party advertisers. |
| tpc_id | attentivemobile.com | 1 year, 1 month | Used by Attentive to deliver a series of advertisement products. |
| __attentive_vf | attentive.com | 1 day | Used by Attentive to deliver advertisement products. |
| tta_attr_id_mirror | tiktok.com | 1 year | Measures and improves the performance of advertising campaigns and personalizes the user experience on TikTok. |
| __attentive_ss_referrer | attentive.com | 30 Minutes | Tracks where the user came from for sign-up unit display logic. |
| attn | attentive.com | 400 days | Contains the visitor ID and some page view and session details. |
| __attentive_id | attentive.com | 60 years or, if GDPR compliant, 390 days | Unique visitor identifier that gets tied to a subscriber in Attentive. Used to attribute onsite events to the visitor and to govern display rules for Attentive sign-up units. |
| __attentive_dv | attentive.com | Depending on CCPA logic, 2 hours or 24 hours | Used for CCPA compliance. |
| __attentive_pv | attentive.com | 30 Minutes | Tracks the number of page views in a visitor's session for sign-up unit display logic. |
| __attentive_cco | attentive.com | 60 years or, if GDPR compliant, 390 days | Used to calculate expiration. |
| attntv_mstore_email | attentive.com | 30 Minutes | Used at checkout for attribution. |
| attntv_mstore_phone | attentive.com | 30 Minutes | Used at checkout for attribution. |
| s | facebook.com | Session | Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies. |
| DV | google.com | 1 day | Provides ad delivery or retargeting. |